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Introduction
When it comes to online advertising, there are a variety of ad extensions available to help businesses reach their marketing goals. Ad extensions are additional pieces of information that can be added to a traditional text ad, such as a phone number or a link to a specific page on a website. But with so many options available, it can be difficult to determine which ad extension is best suited for your specific marketing goal. In this article, we’ll explore the different types of ad extensions available and how to match them to your marketing objectives in 2023.
Types of Ad Extensions
Sitelink Extensions
Sitelink extensions are additional links that appear below a traditional text ad. They can be used to direct users to specific pages on a website, such as a product page or a contact page. Sitelink extensions are a great option for businesses looking to drive traffic to their site and increase conversions.
Call Extensions
Call extensions allow businesses to include a phone number in their ad, making it easy for users to call directly from the ad. Call extensions are a great option for businesses looking to increase phone calls and drive offline conversions.
Location Extensions
Location extensions allow businesses to include their address in their ad, making it easy for users to find their physical location. Location extensions are a great option for businesses with a physical storefront looking to drive foot traffic and increase in-store sales.
Review Extensions
Review extensions allow businesses to showcase positive reviews from third-party sources, such as Yelp or Google My Business. Review extensions are a great option for businesses looking to build trust and credibility with potential customers.
Price Extensions
Price extensions allow businesses to showcase specific products or services with their prices. This is a great option for businesses looking to increase sales and drive conversions for specific products or services.
Matching Ad Extensions to Marketing Goals
Goal: Increase Website Traffic
If your marketing goal is to increase website traffic, sitelink extensions are a great option. By directing users to specific pages on your website, you can increase the likelihood of them taking action and converting.
Goal: Increase Phone Calls
If your marketing goal is to increase phone calls, call extensions are a great option. By including a phone number in your ad, you make it easy for users to call directly from the ad, increasing the likelihood of a conversion.
Goal: Increase In-Store Sales
If your marketing goal is to increase in-store sales, location extensions are a great option. By including your address in your ad, you make it easy for users to find your physical location and visit your store.
Goal: Build Trust and Credibility
If your marketing goal is to build trust and credibility with potential customers, review extensions are a great option. By showcasing positive reviews from third-party sources, you can increase the likelihood of a user converting.
Goal: Increase Sales for Specific Products
If your marketing goal is to increase sales for specific products or services, price extensions are a great option. By showcasing specific products or services with their prices, you can increase the likelihood of a user converting.
Conclusion
In 2023, ad extensions will continue to play an important role in online advertising. By understanding the different types of ad extensions available and matching them to your specific marketing goals, you can increase the effectiveness of your advertising campaigns and drive more conversions. Remember to test and experiment with different ad extensions to determine what works best for your business.
