What Metric-Dimension Combination Is Not Valid In Google Analytics?

Introduction

Google Analytics is a powerful tool used by businesses and website owners to track their website’s performance. With its various metrics and dimensions, it allows website owners to analyze their website traffic and make necessary changes to improve their website’s performance. However, not all metric-dimension combinations are valid in Google Analytics. In this article, we will discuss which metric-dimension combinations are not valid and why.

Metrics and Dimensions in Google Analytics

Before we dive into the invalid metric-dimension combinations, let us first understand what metrics and dimensions are in Google Analytics. Metrics are quantitative measurements that provide specific data about a website’s performance. Examples of metrics in Google Analytics include pageviews, bounce rate, and conversion rate. Dimensions, on the other hand, are attributes of website traffic data that can be used to filter and segment data. Examples of dimensions in Google Analytics include location, device, and source/medium.

Invalid Metric-Dimension Combinations

1. Pageviews by Source/Medium – This metric-dimension combination is not valid because pageviews are not tied to a specific source/medium. It is possible for a user to view multiple pages on a website from different sources/mediums, and this metric-dimension combination would not be able to accurately measure this behavior. 2. Time on Page by Country – This metric-dimension combination is also not valid because time on page is not tied to a specific country. It is possible for a user to spend time on a page while traveling or using a VPN, and this metric-dimension combination would not be able to accurately measure this behavior. 3. Unique Pageviews by Browser – This metric-dimension combination is not valid because unique pageviews are based on cookies and not tied to a specific browser. It is possible for a user to view a page on multiple browsers, and this metric-dimension combination would not be able to accurately measure this behavior. 4. Bounce Rate by Keyword – This metric-dimension combination is not valid because bounce rate is based on a user’s behavior on a website, and not tied to a specific keyword. It is possible for a user to bounce from a website after using multiple keywords, and this metric-dimension combination would not be able to accurately measure this behavior. 5. Conversion Rate by Device Category – This metric-dimension combination is not valid because conversion rate is tied to a specific goal completion, and not tied to a specific device category. It is possible for a user to complete a goal on multiple device categories, and this metric-dimension combination would not be able to accurately measure this behavior.

Conclusion

In conclusion, it is important to understand which metric-dimension combinations are not valid in Google Analytics. By understanding this, website owners can avoid making incorrect conclusions based on inaccurate data. Remember to always use valid metric-dimension combinations to accurately analyze website traffic data.